Cloud computing has truly grown into its skin in terms of its impact on the modern technological landscape. Most major industries now implement and rely on some form of cloud-based storage to improve their efficiency and niche-specific innovation. Still, even with the cloud’s growing maturity and agility, it still remains at the center of several myths stemming mainly from its security, financial constraints, and overall usability.

Here are logical responses to several cloud-based myths.

“The cloud is the end-all/be-all of success”

While cloud computing holds immense potential in terms of “speed-to-market” deliverables, it is not necessarily the only means of finding success in an increasingly data-driven business world. The best rule of thumb is to conduct an analysis of your company’s specific needs, goals, and weaknesses and determine if cloud-based software will stand as an asset to achieving and mending these matters. The reality is that there are several major breakthroughs going on in the business technology sector (virtualization, autonomy), and these innovations may simply serve your company in a more constructive manner.

In short, the cloud is great, but “cloud washing” is not.

“The cloud is unsafe”

A common concern surrounding the cloud stems from its security, and this notion is reasonable given the amount of precious data held within cloud communities. However, much of this skepticism is unfounded, as there have been very few public cloud security breaches since the concept took off as a technological norm.

The cloud is obviously not impenetrable, but its security is much stronger and more consistent than many commentators would lead you to believe.

“The cloud is typically not reflective of a company-wide decision”

Cloud computing is often given the false label of a “CEO-said-so” implementation — in other words it is perceived to be a change imposed on an entire company, regardless of majority interest. In reality, most companies make the switch to the cloud after a long planning and goal mapping process in which employees and executives alike weigh the pros and cons of such a move.

The cloud is almost never the result of a knee-jerk decision — its vast array of uses makes it almost impossible to be handled in such a way.

“Data shared in the cloud cannot be taken back”

Another reasonable, but mostly incorrect cloud-based fear comes from the stakes surrounding data storage. In many of these cases, the skeptic is under the impression that data stored in the cloud is essentially irrevocable. In the past, these beliefs were legitimate, but subsequent advances in data-based technology have given way to easier methods of data migration — both to and from the cloud.

Initial cloud-based data storage can be daunting, but rest assured that your data is far from “locked in.”