Invert The Interview: How To Ask Questions That Conquer

Scott MauriceIt happens every time. The hiring manager and you have closed out a fairly traditional and unsurprising back-and-forth. Hopefully, you did your due diligence and excelled thus far. Every question he or she threw in your direction was an opportunity for you hit a homerun, and you managed to accomplish exactly that. Then, the HR representative agrees to open the floor to questions. You are somewhat tempted to sit back and relax, resting on the laurels of your great answers up to this point. Whatever you do, resist the urge to slip into autopilot. This moment is as make-or-break as any other in the interview scenario.

Just because you are the one asking the questions does not mean the dynamic will change without a concerted effort on your part. Step one is to refuse to lob him or her the easy ones just to coast at the same frequency you have already established. This portion of the conversation can (and should!) be much more than just a formality. So eschew the old interview model. Do not ask the polite questions you know you are “supposed to ask.” What does that really achieve for you and your professional success in the long term? More likely than not, it won’t be much.

Instead, ask yourself prior to the interview what it is you even need. Do you just need a job? Do you need to know if you can tolerate this one, or is it important for you to now that you will sincerely love it? Could you stand to benefit from some overall career advice? Identify how you can most effectively leverage this chance to sit with an official representative of this company for your own benefit, and then execute once you two are face-to-face. Walking in with an agenda almost always throws the interviewer off and sets you apart. Even though the contrived interview has come to be accepted as fact, it definitely does not need to be.

Every question you ask will be evaluated and scrutinized. So, ask questions that can help you out in two ways – illustrate your capability to dominate in a professional environment and extract the kind of information from a person that you could never get from a website or brochure. To do this, you will need to prepare and tactfully deliver strategic inquiries. Instead of just asking if the workplace is “fun” so that the HR manager can spoon-feed you the company line about culture fits and happy hours, dig deeper. Figure out what “fun” means to you, and then ask questions about that. On the flip side, remember to demonstrate your value as well. If you want a workplace with a mentoring program, and this one lacks it, could you be the one to start it after you were hired? Those sorts of follow-ups are fantastic indicators of leadership and investment on your part.

This is easiest when you set your mindset accordingly beforehand. At the beginning of my career, I was ready to move into my next opportunity and lined up about a dozen interviews. I accepted an offer from the third company with which I spoke, but then needed to figure out what to do with the rest of my scheduled conversations with different potential employers. Once I knew that I already had a job, I totally transformed the way in which I approached those talks. Instead of over-stressing impressing the hiring manager, I finally prioritized learning. And, just like that, I abandoned the back-and-forth interview in favor of real conversations that would add real value to my professional success.

Co-opting the interview situation into one that is beneficial for you requires planning and commitment, but the payoff is well worth that time and effort. It’s a chance to improve your skills in relationship building, negotiations, research, and more. Walk in with your head held high and eyes set on the prize, which should almost always bigger than just the specific job on the line. Put your career first in the conversation, and you will be surprised by what you stand to learn.

Invert the Interview: 3 Tips On How To Turn The Tables On HR Managers Everywhere

Scott Maurice image of interviewThis particular scene to nearly every working adult in the United States. Two people, on opposite sides of a desk, facing each other. One, a hiring manager, asks questions – first about information that can be found on the resume in front of him or her and then, perhaps, a few more difficult (but predictable) ones. The other person, the candidate, answers them with the same canned answers he or she has spouted since they started their job hunt this time around. Some variant of this scenario plays out every single day. It is the cultural norm and the industry standard. It’s also entirely wrong.

An interview, whether in-person or over the phone, does not need to exist in that age-old power paradigm, where the HR person with the clipboard is calling all of the shots. In fact, it should not. The best applicants are able to do so much more than just knock a question out the park. They’re disrupters and know the hard truth – an interview is not about the company. It’s about you.

The System Is Broken

As an individual who has worked through a number of extensive Fortune 100 trainings to be the one asking the interview questions, I can confirm that there’s a common framework at play that is ineffective and inefficient. Companies are searching for certain core competencies, and shape the interview according to certain domains to peek into your critical thinking and depth of knowledge. However, the typical interview format just does not produce a rich enough experience to reveal all of that. Should the candidate answer all those questions, the hiring staff still fails to completely grasp whether he or she is a good cultural fit and can actually do the job. The best they can hope for is an impression.

So, to set yourself apart from the pack, you need to go deeper. Be targeted. You should not just be interviewing for that company, you should specifically be interviewing the company itself. As the representative of the company, the hiring manager is therefore your interview subject. One of the first things you should do when you walk in is set the tone by communicating that you have questions of your own and getting them answered is just as much a priority as responding to theirs. Ask if they would prefer you ask them upfront. These questions typically occur as an afterthought, once the hiring manager has gone down their own checklist. By offering to lead with them, you make it clear you are more than prepared, willing, and qualified to take the reigns of the conversation itself. This disrupts that traditional power dynamic, flips it on its head, and puts both you and the hiring manager on equal footing.

Change the Rules

This candidate-first perspective alone can be deeply powerful and truly freeing. Be confident in your value as a candidate – human capital is the most critical resource in any industry, without exception. Act like it. The hiring manager may be acting as the face of the company, but he or she is also a person. So, an interview is so much more than just a employment-centric interrogation. This is your chance to connect on a personal level with someone qualified to tell you everything you would need to know about whether this position is even the kind of opportunity you want to pursue.

Open yourself up and be a little vulnerable to earn trust. Be honest and direct about the kind of position you are looking to procure. Coax them out of the elevated position and linear back-and-forth to which they likely have become very accustomed; engage in a sincere conversation. You want to be two humans having an honest discussion. Once you have built some trust in your dialogue, you can uncover what is really valuable to you. Of course, you will need to define exactly what that entails beforehand.

What do you need out of this job interview? Regardless of whether this position is a great fit for you, what value can you derive from this investment of your time? You can invite some excellent career advice from an interview situation, as well as feedback regarding how you perform as a candidate. You can even tease out information about the competition, which may well inform whether you end up applying there.

Beat Them at Their Own Game

It’s the hiring manager’s job to know the role that needs to be filled and do some research into the kind of person best suited to do so. So, if you are serious about controlling the conversation, then the old adage rings true – “knowledge is power.” Look at the company’s competition and be well-informed about their industry and how they are performing therein. Where the company is going is to impact your potential job. How does this specific role factor into resolving whatever the company’s current challenge is? Claim the advantage and ask the hard-hitting questions.

Tailor those to your precise needs. “Do you enjoy working here?” (or any of its many different permutations) is a waste of time because it leaves too much room for the hiring personnel to decide what warrants enjoyment and to fall back on canned company responses. Figure out what you would need in order to enjoy working somewhere, and ask about that.

Alibaba Invests $1 Billion In Cloud-Computing Branch Aliyun

The Chinese e-commerce giant Alibaba recently made headlines by announcing an ambitious plan to invest $1 billion into Aliyun, its cloud-computing operation, to directly combat Amazon’s established Web Services division. This development is far from shocking to industry experts, considering the massive (and growing) $20 billion market that cloud-computing represents. The move will extend Aliyun’s reach beyond its current presences in places like China, Hong Kong, and Silicon Valley, into additional international markets. Up until recent years, Amazon and Alibaba have more or less avoided infringing upon each other’s hemispheres, but that era is rapidly coming to an end. Alibaba is currently breaking ground on an office in Seattle which many predict will serve as its U.S. headquarters, given city’s rich pool of cloud development talent. Amazon and providers of a similar caliber have already been aggressively cutting prices to nurture continued rapid growth.

In addition to receiving this massive injection of capital, Aliyun also formed a new strategic partnership with Yonyou Software, a software vendor that claims to be the largest independent enterprise software vendor in the Asia-Pacific region. Their contribution could likely empower Aliyun to win more enterprise customers in that corner of the world who are increasingly demanding big data, marketing, e-commerce, and cloud computing solutions. Alibaba also has deals in place with telecom and enterprise technology providers like Intel Corp., Equinix, Singtel, PCCW, and more.

To best appreciate the booming importance of cloud services and Alibaba’s motivation for making such a dramatic investment, consider the role Amazon Web Services has come to play as just one of their portfolio of offerings. Thanks to contracts with the likes of Netflix and Airbnb, the branch recently reported an 81% increase in revenue. Last year, Amazon beat out names like Google, Microsoft, and IBM by double-digit margins and claimed more than a quarter of the global cloud infrastructure market share. The extent to which the newly bolstered Aliyun may well shake up this status quo remains to be seen, but its presence will likely be felt sooner than later.

Ultimately, one consequence that seems almost certain, is the continued explosion of the cloud in terms of availability and accessibility. With millions upon millions of servers dedicated to various clouds, the pace of innovation is so fast that industry leaders can hardly afford to ignore.